Empowering participatory budgeting in the Baltic Sea region: Communication guidelines

Guidance to plan inclusive communication strategies for participatory budgeting in municipalities of the Baltic Sea Region.

A comprehensive framework for effectively engaging citizens in participatory budgeting (PB) processes, especially within municipalities of the Baltic Sea Region. Developed as part of the EmPaci project under the Interreg Baltic Sea Region Programme, this guide outlines strategic communication steps—such as audience analysis, message design, tool selection, and feedback loops—tailored to various underrepresented groups like youth, elderly, and unemployed citizens. It emphasizes inclusive outreach, visual identity, and measurable KPIs to strengthen public trust, transparency, and democratic participation. These adaptable guidelines are a practical resource for local governments, NGOs, and practitioners designing inclusive PB initiatives across diverse contexts.

Source: EmPaci Project
Language: English

Year of publication: 2021